Eventually, it happens to even the best staffing agencies. You are in the middle of a big think session, and BAM, you hit the ceiling. You can’t seem to shake the ‘stuck’ feeling no matter what you do. Luckily there are a whole host of things that you can do to help kick you back into the zone. Marketing is a competitive arena. You have a lot to think about, and you need to stay on-step ahead of the competition and continuously be creative and fresh.
With all that said, here are some tips to help you with your creative marketing.
There are hundreds, if not thousands, of hashtags used every day of the week to link people up. If you really want to hone your social media following and grow it in the right way, then taking part in the chats is going to be the first step. You can use the time, usually an hour, to network with potential clients, consumers, and people who work in the same field as you.
The great thing about lives is that they are free, and the notification will go to all of your followers, and when they watch it, typically, an offer to share viewing will happen. Loyal followers will share without you having to ask. But in general, this is going to be adding value to your followers in a great way. You don’t need to be live for hours, 5 minute slots once a week will be fine.
If you are looking for some fast and furious shares and engagement, then one of the quickest ways is by hosting a giveaway or a competition. They are straightforward to enter, so more people will get involved than usual, and there is a potential for them to get something out of it too. USG is one of the most potent forms of marketing, and this is a way to capitalize on it. If you have worded your competition well, you will be able to share the submitted content and encourage even more engagement.
If you aren’t already producing high-quality content, then you should get to it. Content is and will always be king. You understand who your customers are and what they want, so creating content that delivers on the points is a big deal. What are their pain points, what motivates them, and what are they craving?
If you have swathes of content, but you are short on time, you can repurpose your older content into new infographics. They are easy to digest, and you can use Canva infographic templates to give you a base to work from. Another bonus is they are straightforward to share and eyecatching.
The trend of the ‘top 10/13/100’ of anything isn’t going away any time soon. They are a straightforward way for readers to consume content, they are straight to the point, and you can add to the list as the years go by to keep the content fresh. The key here is to have the number at the start – so people know exactly what they are getting.
If you are looking to build a real-life local following, then you should consider hosting an event. You can have a panel talk, have a range of experts, and of course, have your promotional material up for grabs. You can decide if you want the event to be free or paid, but typically people are less likely to cancel at the last minute if they have made a financial commitment in the form of a ticket purchase. One great idea is logo keychains because they are small, useful, and cost-effective.
If you have a lot of knowledge that you can share, then take some time to film content that people can use for educational purposes. If you have links with other businesses that have an offer that works well with your business, then partner up with them. You can double the reach when you add more people into the mix.
If you have a range of popular pieces, then you should consider writing more around the topic. Not only will you have a nifty ‘related post’ plugin to direct people to more than you have written on the subject, but you’ll bump up the ranks in terms of search popularity for those topics.
You don’t need much more than a microphone and a podcast application to get started. And you can use your older content as fodder while working on new stuff.
Great marketing often comes at the moment between the long focus periods, so use them wisely and scale up the growth of your staffing agency in 2020.