With businesses continuing to rely on short- to long-term workers, it’s more important than ever for staffing and recruiting firms to stay ahead of the competition. And one way to do so is through marketing and branding.
After all, staffing and recruiting firms are no different than any other company: they need to appeal to customers and turn them into clients. And the first thing these would-be customers see is your web site.
Of course, staffing and recruiting firms have had their own web sites for years, but the functionality available – and demanded by customers and clients alike – has grown by leaps and bounds. For a typical firm whose primary job is to build relationships with clients, this can be a time-consuming distraction.
For a job applicant, they should easily and quickly see available jobs. The process for applying should be painless. And all of this should flow to the screens of recruiters who can use this all-in-one solution to act quickly and decisively.
Job seekers these days are savvy. If they find a recruiting site that’s clunky, antiquated, and difficult to navigate, they’ll make assumptions about the firm and may not be interested in working for you.
For customer and clients, if they do not have a customer portal on your web site where they can post job orders, review submissions, manage placements, approve time sheets and view their invoices, they may take their business elsewhere.
However, if the staffing software is integrated into your web site that is efficient and user-friendly, you’ll be sure to earn their business.