Since SEO is one of the most cost-effective ways to bring in leads, every staffing and recruiting agency should be taking advantage of it. SEO doesn’t need to take up a huge part of your budget or staff time. However, you do need to do it if you want to compete long-term. SEO for staffing agencies needs to be taken seriously by your company because it will help with organic search for years to come.
This can become quite daunting when there are so many SEO strategies that you could be using, ranging from content creation, link building, local listings, social media posts and profiles, and YouTube videos.
This article aims at giving a clear idea of what SEO for staffing agencies means.
The first thing to consider is the definition of SEO. SEO, or search engine optimization, is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
This means SEO is about ranking your website as high as possible for certain keywords related to your staffing agency business. This can be accomplished by following various SEO strategies such as blogging content creation.
According to Wordstream, SEO professionals should blog at least 4 times a month with useful tips and/or industry news to help viewers become familiar with the way you run your business and the level of expertise you bring to the marketplace.
SEO professionals should also be using SEO-friendly keywords throughout their blog posts, so they rank for different terms relevant to the SEO strategy.
Whether you’re a creative blogging genius or just starting, share your industry knowledge and SEO strategies with people who need them. This means hiring an SEO professional that knows what they’re doing.
Additionally, seek out the help of a design team that will come up with creative ways to incorporate SEO techniques into your staffing agency’s website and content marketing efforts.
SEO professionals can tell you which type of badges, buttons, testimonials, etc., will improve search rankings on your site. These types of elements can not only help your staffing agency become more discoverable online. But they help build credibility.
SEO is Not Just Keywords
SEO takes time and effort. It isn’t just something you can pick up overnight. Nor is it a task you should take lightly. SEO marketing strategies that work for one website may or may not work for another.
SEO for staffing agencies is about more than search rankings and keywords. It has evolved far beyond simple on-site optimization and keyword stuffing. Good SEO now means getting traffic from all over the web through different sources like social media, blogging, forums, PPC ads, etc.
However, it isn’t a catch-all scenario. SEO strategies for staffing and recruiting agencies should be targeted to your agency’s specific market.
When we talk about SEO for staffing agencies, we’re really talking about two different things. One is “on-page SEO,” or how well your staffing agency website performs on search engines. The other one is “off-page SEO,” or promotion of your site across the web.
On-Page SEO best practices include choosing keywords that represent your company and the client you want to reach. By using those keywords naturally in headlines, and writing meta titles (or headlines) for pages and blog posts.
Off-Page SEO gets traffic to your site through different sources like social media, blogging, forums, guest posts, press releases, and backlinks.
It’s vitally important that your staffing and recruiting agency has a good plan for both on-page and off-page SEO.
5 Final Tips To Rank Highly on Google
1) Target various keywords to include high volume, mid-volume, and low volume searches.
2) Establish an SEO strategy for each key page of your website.
3) Place links throughout your website to boost SEO rankings, but ensure they are not spammy. SEO-approved links include partner sites, forums, article directories, social media sites, industry-related websites, classified ads sites, local listings, and a link from a post on a quality blog.
4) Analyze the site’s historical analytics report from Google Analytics. Which will help you to see what pages have been receiving traffic from SEO. Understand which keywords those rankings were achieved under. This helps identify top-performing keywords as well as opportunities for improvement.
5) Determine how useful SEO metrics are regarding your audience demographic. Because certain metrics may become irrelevant based on industry or time period. For example, click-through rate (CTR), organic click-through-rate (OCR), and average search position only apply when ranking images.
We hope you found these tips useful and will implement SEO strategies for staffing agencies into your own agency’s website.
Thank you for reading, and feel free to ask any questions you may have in the comments section below!