Video Interviewing: How to Use to Streamline Your Recruiting Process

This is a guest post by Josh Tolan, CEO of Spark Hire, a video interview solution and AkkenCloud integration partner used by more than 2,000 companies across the globe. Connect with Spark Hire on Facebook and Twitter.

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How to Use Video Interviewing to Streamline Your Recruiting Process

Salt and pepper, milk and cookies, staffing and video interviews — what do these pairs have in common? They’re all matches made in heaven. There’s no denying that video interviews have changed the face of hiring, especially within the staffing industry — they’re efficient, cost-effective and, most importantly, convenient.

If you’re looking to incorporate video interviewing into your firm, check out these ways video interviewing can streamline your staffing process to land top talent, and attract and retain happy clients:

Speed up the screening process
The traditional phone screen is going the way of the dinosaur, thanks to video interviewing. One-way video interviews serve as an efficient screening tool for staffing firms, as they allow you to screen more candidates in less time. How much less? According to research by Aberdeen Group, you can review 10 one-way video interviews in the time it takes to complete one phone screen.

The sooner you’re able to screen and send out great candidates to clients, the more time you have for high-payoff activity. The use of video interviews, as a screening tool, reduces time to hire and cost to hire enabling you to make time for more job orders.

Increase job placement speed
Not only does video interviewing allow you to interview candidates faster, but it can also greatly expand your reach. Video interviewing is a great way to connect with global talent. It widens the hiring borders to include international candidates, that might not otherwise apply for a position due to travel expenses associated with face-to-face interviews.

Video interviews make it so that recruiters no longer have to travel to screen candidates or have candidates travel to them, for a preliminary interview, saving both parties time and money. You can increase job placement efficiency, by expanding the candidate pool and providing your clients with more options in the interviewing process.

Provide clients with interview recordings
Long gone are the days of sending interview notes about a candidate to a client. With the use of video interviewing, staffing and recruiting professionals can provide clients with high-quality live or one-way interview recordings. Giving clients the ability to view recorded video interviews of potential hires, rather than basing their opinion to meet a candidate on your notes alone, allows them to accurately review job candidates and provide prompt, meaningful feedback.

Showcase your unique brand
First impressions are important to potential hires. In fact, according to a recent CareerBuilder survey, 91 percent of candidates believe employment brand plays a key role in whether or not to apply. Showcasing your staffing firm or client’s brand is easily done in person, but featuring your brand in a virtual environment is a little harder.

Video interview platforms, however, have made it easy for users to brand the experience. Some platforms allow users to customize the colors, upload a logo or record custom welcome videos. Tailoring the interview experience to reflect your staffing firm or even the client brand ensures that the brand takes center stage during the interview — not to mention, it sets you apart from the competition for talent and clients.

Create a candidate library
While a candidate may not be the right fit for a particular job, they could potentially be the perfect fit for a future job opening. The ability to record video interviews makes it easy to refer back to candidates later on. Some video interview platforms allow users to build a video talent pool, to refer back to candidates and share them with clients at any time. Having a growing library of skilled job candidates makes your job that much easier.

Finding the best candidate for a job isn’t always easy. With video screening and interviewing, your staffing agency can gain the competitive edge it needs to place great talent, while saving on overhead, time and energy.

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