What Employment Agencies Need to Know About Podcasting

Are you staffing and recruiting industry veteran who is just dipping your toes into the waters of podcasting? If so, it’s worth exploring the latest trends on the market. These are some of the possibilities that could be relevant to employment agencies looking to discover podcasts to listen to or to start their own.

Stay on Top of Industry Trends

Are you tired of hearing the same old advice? Listening to podcasts is one of the best ways to stay in tune with the latest trends, ideas, technologies, and tips to sharpen your industry knowledge and skills. There are all sorts of podcasts for employment agencies, with recruitment industry experts sharing their knowledge for free.

Not sure where to look for staffing and recruiting industry-related podcasts? We’ve got you covered with a list of nine great ones to get you started. Keep reading to the end.

Advertising

Many employment agencies are using podcasts to advertise their services to a niche audience.

Advertising is becoming more common in different podcasts, and some employment agencies are already taking advantage. Research shows that advertisements are also more widely accepted by users and listeners too. That’s great news because it’s the main way to monetize your blog and start making a profit. When you are exploring advertising options, it needs to connect with your brand. If it’s too random or doesn’t fit with your target audience, it will become more of an issue, and this will also limit the value of the ad itself. You need to choose the connections you make with businesses carefully.

Data-Driven

If you are looking to start a podcast, you need to think about making them far more data-driven. There are a few ways that you can do this. It’s worth noting that 80% of users will listen to a full podcast, which means that they are highly engaged. This is great news; however, there is certainly going to be room for improvement here. It would help if you explored what your target audience is interested in and what will matter to them. It would be best if you also worked to build detailed listener personas similar to buyer personas.

Voice Search Podcasts

When you create your podcast, it’s important to think about how customers are searching for them online. Specifically, it would be best if you thought about the impact of voice searches. Of late, there has been a substantial shift in the way that people complete searches online. New tech has made voice searches easier and far more popular. This year will even see Google allow users to access and listen to podcasts directly within the SERPs.

With clever voice SEO tactics, you will be able to guarantee that you boost brand awareness for your podcasts.

New Niches

Finally, if you have a fresh idea for a podcast, then now is certainly the perfect time to start exploring it on the market. Research shows that there is a thirst for new niches in the podcast world. A key focus right now is on podcasts related to sustainability as well as environmentally conscious living. Don’t forget there are still under one million podcasts currently active right now. So, this means that there are fantastic opportunities for people willing to explore new topics that might not have been covered before. The more unique your podcast is, the easier it will be to find an audience without a heated competition.

The Top Podcasts For Employment Agencies

1. The Recruiting Brainfood Podcast – Hung Lee

Hung Lee is a bonafide recruitment celebrity, and his infamous weekly Brainfood newsletter is a must-subscribe for any recruiter. He’s mastered the craft of podcasting, too, providing dedicated weekly conversations. Moreover, he packs his hour-long pods full of advice from industry experts and provides an outlook you will be looking forward to every week.

best recruiting podcasts

2. Hiring on all Cylinders – Entelo

A great weekly podcast that features “The best Talent Pros in the business”. Hiring on all cylinders is great for getting real-time updates on the recruiting industry and the latest tools and tips. You’ll definitely want to employ some of the tactics discussed in this one.

best recruiting podcasts

3. Recruiting Future – Matt Alder

One of the longest-running and most successful recruitment podcasts, Matt Alder brings an insane amount of knowledge and expertise in the field of talent acquisition. With almost 200 episodes, Alder has been supplying recruiters with powerful industry content since 2014.

4. Chat Talent – Alan Walker

best recruiting podcasts

With both an enviable blog, community, webinars and podcast, host Alan Walker dives deep into the many ways to attract, recruit and retain talent. A well-known and instantly likeable recruitment influencer, Alan is able to attract incredible guests on #ChatTalent to discuss everything from candidate experience to onboarding. A must-listen!

best recruiting podcasts

5. The #SocialRecruiting Show – Katrina Collier & Glenn Martin

This podcast brings a unique voice to the goals of creating an online personal brand and presence for recruitment marketing and candidate sourcing. Katrina and Glenn always make this podcast a perfect blend of fun and education which makes it a great way to end your week.

best recruiting podcasts

6. Chad and Cheese Podcast – Chad Sowash & Joel Cheesman

Chad and Joel use their podcast as an opportunity to flip the recruitment and wider HR industry inside out and provoke new ways of thinking. They’re not afraid to be brutally honest and don’t shy away from controversy. But, nonetheless, these two will have you very inspired and thrilled for the next episode.

best recruiting podcasts

7. Eat Sleep Work Repeat – Bruce Daisley

Bruce Daisley has truly created something special in Eat, Sleep, Work, Repeat. His critically-acclaimed show features everyone from neurologists, psychologists to industry experts to provoke ideas and present the latest research around company culture, workplace happiness and engagement.

best recruiting podcasts

8. REC Scale Up Podcast – Kevin Green

The REC’s – the Recruitment & Employment Confederation London podcast dives deep into the lessons and secrets of the UK recruitment sector. A great source of industry analysis, it’s a highly recognised podcast with a strong line up of guest speakers.

best recruiting podcasts

9.The Employer Branding Podcast – Jorgen Sundberg

The episodes are brief, but cover lots of ground on the subjects of talent attraction and employer branding. In short, this is a must-listen for anyone in recruitment marketing or employer branding as it dives into everything related to candidate attraction.

Source: https://thrivemap.io/best-recruiting-podcasts

So there you have it, our full list of recommendations for curious employment agencies that want to get involved in podcasts but aren’t sure where to get started.

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