Social media has grown to an enormous extent. Platforms such as Facebook, LinkedIn, and Twitter are hugely influential and attract billions of users. As such, there are many excellent reasons why you should use social media for recruitment, including:
- Specific targeting
- Passive candidates
- Reduced Costs
- Public engagement
- Company culture
Social media platforms’ analytics and data tools are extensive and allow for specific targeting. However, this will cost money. But you might snare a high-quality passive candidate without intent. You can also showcase your brand to candidates with a shared vision.
Social Media Ads
Due to reaching active job seekers, social media is one of the best sources for sourcing quality job candidates. Recruiters rate social media-sourced candidates as the highest quality in almost 60% of cases. With social media job ads, you can start a recruitment drive targeting specific demographics such as age, location, and interests. But you can also go further than that. For example, because LinkedIn is a professional-focused platform, you can target people with experience or seniority in specific roles, education, or job titles.
You can use sites like Facebook to attract passive job seekers. Passive job seekers are people who are not actively looking for a job but may contact you if they happen to see your ad. For example, a candidate might be browsing Facebook one day and just happens to notice your new listing. Usually, this person doesn’t actively look to change jobs by visiting job boards. But your advertised role speaks to them. For example, it might be better paying, or they are looking to go with their career in a direction. Whatever it is, you found the right person without looking.
You don’t get much free these days, and recruitment can become very expensive. At the very least, you have to pay for listings, interview time, and role description. Additionally, time and money are wasted as you search for a skilled worker. It is estimated that it costs at least one year’s salary to replace someone in most cases. So, given the average wage, this could cost more than $50,000. However, you can post on Facebook for free. You don’t have to pay for a job ad. You can simply post on your business page and either wait or promote it.
Get Everyone Involved
It’s proven that recruitment efforts are more successful when organizations use their employees to help, so you’ll have to enlist the help of your staff. Additionally, most people would consider a career change if they heard about it through a friend. Therefore, it is essential to involve your employees when looking for new ones. In addition, they can play a massive role in finding quality candidates simply by sharing your job listings through their social networks. And your staff will be pleased to contribute to making your company better.
Show What You Stand For
Most of your candidates may research your company’s reputation before applying for a listed job. And the primary way most people do this? You guessed it, social media. This means that social media isn’t only great for hiring skilled employees. It’s also excellent for finding staff members who will fit well since it’s highly probable that a candidate has already decided they want to work for you. To help with this, you should use social media’s creative and engagement aspects to deliver your branding and company culture strategy.
Social media for recruitment is evolving every year, the more you know the better you can maximize it’s value as a tool for sourcing top talent for your company.
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